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Week 6 – Marketing Plan

In this final piece of the Course Project paper, your team will develop a brief marketing plan for the product or service. In this section, the paper should do the following.

  1. Identify the overall marketing goals.
  2. Identify three to five specific marketing objectives (these should be specific, measurable, achievable, realistic, and have a time element).
  3. Identify specific marketing strategies for achieving these objectives and goals, including
    1. product strategies (what the product will look like);
    2. distribution strategies (how your team will distribute the product or service to the target market);
    3. promotion strategies (how your team will promote the product or service); and
    4. pricing strategies (how your team will price the product or service).
  4. Your team should clearly articulate how its intended strategies satisfy the needs of the target market.

Use Google Docs (https:// (Links to an external site.)Links to an external site. to collaboratively write your team’s paper and invite your instructor as a contributor so she/he can view the progress of the paper online. The length of the marketing plan component should be 800-1,600 words. Your team should cite all sources in APA style, both in text and at the end of the document. Your team is required to have at least three sources to support this component of the paper. Each member of the team must download a copy of the Google Doc and save it in MS Word for submission to their own Dropbox for grading.

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