Create a 1 page essay paper that discusses Brand Gap.
Coca-Cola for ages has been a brand that enjoyed its dominance until there was major competition. Pepsi came with something different and brought the issue of taste in the picture. There was a moment of strife and fight between the two companies and for a moment, the giant in soft drinks was about to lose its trusted market. It stood the test of time and proved branding is paramount in business foundation (Aaker 1). The beauty of branding things different leaves the image imprinted and subconsciously, it will be the product that will have the “charismatic