Examine the “classic” Product Life Cycle (PLC) curve.
Research and find an example of a current product. This should be a specific product – not a general product category (i.e. pizza) or brand (i.e. Samsung) at each of the following stages:
- Introduction
- Growth
- Maturity
- Decline
You could use a different brand and product for each stage, or choose one brand and use different products for that one brand.
1. Explain your product choice for each stage.
2. Provide evidence that the company is using the correct strategy for each stage based on Product Life Cycle (PLC) curve .
