TOPIC: For the assignment You will pick two business concepts, one that is embryonic and one that is more refined and prepare a 3 page essay addressing the following questions for each:

·       1.)   Is there a market?

·       2.)   Can we compete and win?

·       3.)   Will the leadership position endure?

·       4.)  What are the two or three issues and areas of uncertainty that will determine whether the concept is a success?

INSTRUCTIONS: 

APA FORMAT & HEADING

2-3 SCHOLARLY AND CREDIBLE SOURCES

3 PAGES AND REFERENCE PAGE